My biggest fear is making another in the long series of bad purchasing decisions I have made over the course of my life. Every piece of evidence you show me helps ease my fear of making a mistake.
What do you do when you don’t have a long enough track record to have accumulated proof that you will perform up to the level you are promising?
Did any of the key players in your company have a track record before they came to your company? Do you have a successful engagement with another company in my industry to talk about?
Put yourself in my position. Would you turn over your cash without any proof? And it is not just the amount of money I am going to have to lay out for your product or service that makes me nervous. At the heart of it, I don’t want to feel stupid. I don’t want to make a bad decision.
RESERVATION
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